We spent an afternoon chatting up customers of The North Face store in the shopping mecca of Birch Run, Michigan. Shoppers took pause from their quest for outdoor gear and clothing to talk with us about Leave No Trace. And when there was a break in the steady flow of customer traffic, the store staff came by our table and shared interesting stories and information about their outdoor experiences. We are indebted to store manager, Frank Coleman, for welcoming us warmly and for directing us toward contacts with outdoor clubs in the area, such as SOLAR and North Country Trail Association for Lower Michigan.
Leave No Trace and The North Face have a healthy partnership that is based on a mutual belief in "the important and crucial element that education plays as a means to protect the outdoor places we explore." The North Face is also an active participant in the Leave No Trace Connect Grants Initiative, which provides direct support and training grants for organizations and people that serve culturally diverse communities . Hope to see you down the road,
Barrett and Peggy
e-word: "equal" (outdoor opportunities)
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